Sax is a specialized company with renowned expertise in the implementation, development, and monitoring of Customer Experience metrics in South America.
The company needed a visual refresh, greater flexibility for their content, and a website they can invest more time in scaling rather than fixing.
A simple line-based graphic motif was introduced to give the brand more impact.
Pages were designed to enable users to assimilate the customer experience concept as well as to understand the company's values, services and achievements.
Since part of the SAX clients are located in South America and North America. A translation tool was installed on the navigation bar giving the user access to different languages such as Portuguese, Spanish and English.
We worked closely with a marketing content agency, to create an educational blog that provides users relevant information about the customer experience industry.
Besides that, the content will be used to increase website visibility on Google (SEO) and also feed social media channels.