5 Reasons Why Buyer Personas Are Important To Your Business

Buyer personas help your business understand and define not only WHO your customer is but also HOW to communicate to them.

Buyer personas provide tremendous structure and insight for your business. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

There are five overall ways to developing a buyer persona in order to get as close as possible to your ideal customer. Let's look at each item separately and then address how they can all work together.

01. Identify needs and wants

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02. Understand purchasing decisions

03. Behavioral insight

04. Targeted content

05. List segmentation

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