ABOUT THE COMPANY
Londontown is a women-owned, family-run business based in the U.S. Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a “free-of” list. The company is proud to redefine clean and lead the way in doing beauty better, thoughtfully.
NEW WEBSITE DESIGN
Based on principles of UX/UI design I was able to map out some user behaviors and actions in order to design a better and more engaging website interface with a completely upgrading visual aesthetic.
Redesign the website in a modern, user-friendly way that also stays true to the brand; Restructure site information architecture, design hierarchy and content.
MENU NAVIGATION BAR
PRODUCT LANDING PAGE
MARKETING ASSETS - NEW DESIGN APPROACH
Throughout the expansion of Londontown, new categories such as Body Care, Foot Care and Hand Care have been added to the product lines.
The way the marketing assets was being created was confusing and not visually appealing, besides being dull and old-fashioned.
01. Recreate all visuals giving a touch of minimalist and making the design more consistent based on the brand messaging.
02. Improve product imagery in order to make the storytelling more powerful and compelLing.
03. Ensure the visual identity is represented across all brand touch points consistently and distinctively.
WEB SITE IMAGES
SOCIAL MEDIA POSTS
SOCIAL MEDIA ADS
NEW PACKAGING DESIGN PROPOSAL
To create a visual concept that reinforced the company's clean commitment and also conceiving a luxurious and sophisticated ambiance through different product categories.
The proposal presents neutral shades to bring refinement and expertise to the packaging, also contrasting with the black logo color. The result is a coherent solution that reinforces brand identity and increases the perceived value of the products.