ABOUT THE COMPANY

Londontown is a women-owned, family-run business based in the U.S. Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a “free-of” list. The company is proud to redefine clean and lead the way in doing beauty better, thoughtfully.

WEBSITE INTERACTION DESIGN IMPROVEMENTS

I applied some principles of UX/UI design to map out user behaviors and actions in order to design a better and more engaging website interface with a completely upgrading visual aesthetic.

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01.
NAIL CARE

Highlight the value of collection since it has the highest conversion rates.
 

02.
NAIL COLORS

Promote the nail polish products according to seasonal collections
or color palette.

03.
CLEAN INGREDIENTS

Highlight the quality of the products to establish 
 

04.
BODY CARE

Opportunity to introduce 
a new product category on the homepage.

05.
SUSTAINABILITY

AND REVIEWS

Show some of the company's sustainability commitments and reviews from reliable blogs.

PRODUCT LANDING PAGE

01.
PRODUCT IMAGES & VIDEO

Create more engaging Images and Videos to properly show the features of the product.

02.
SUBSCRIPTION

Add the subscription payment
feature to establish a better touchpoint with loyal customers.

03.
BENEFITS

Outline product benefits and
clean ingredients with bullet points/icons.

04.
CUSTOMER REVIEWS

Add customer reviews and filter button for easy search.

Product-Page-Londontown.jpg
Menu-Home.jpg

NAVIGATION BAR 

List out all categories on the menu bar making the navigation simple and easy.

NAIL COLOR PAGE

Add related colors swatch feature. So users can see different tones of the same color that they might be interested in without leaving the product page.

Lakur_Product_Page.jpg

PRODUCT LAUNCH

Throughout the expansion of Londontown product lines, the marketing assets was confusing and not visually appealing, besides being dull and old-fashioned. Considering this scenario, I focused to recreate all visuals giving a touch of minimalist and making the design more consistent based on the brand messaging.

PEDIKUR FOOT SCRUB & BALM

WEBSITE BANNER

Pedikur-Banner-02.jpg

EMAIL MARKETING

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WEB SITE IMAGES

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foot-scrub-texture.jpg
Lifestyle.jpg

POST CARDS

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Pedikur-back-Post-Card.jpg

SOCIAL MEDIA ADS

Working closely with copywriters and marketing members giving visual directions in order to increase brand awareness and revenue through social media ads.

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MARKETING ASSETS
See more examples of other marketing assets which I've designed.

Bodykur-Lauch-Email-1000px.jpg

PROMO BANNERS

Botanical-Radiance-Oil.jpg

POP-UP BANNERS

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SOCIAL MEDIA

VIDEOS

I directed a simple video shooting to introduce the new summer collection through social media channels.

Photo/Video shot on Iphone. and edited on After Effects.

PACKAGING DESIGN

The logo was applied to become simpler, stronger and easier to place in the many platforms of application. The proposal presents neutral shades to bring refinement and expertise to the packaging, also contrasting with the black logo color . The layout system using leaf shapes is easy to be reproduced to different products. The result is a coherent solution that reinforces the brand’s clean commitment and increases the perceived value of the products. 

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Body-Conditioner.png
product-box-mockup-01.jpg
product-box-mockup-02.jpg