ABOUT THE COMPANY
Londontown is a women-owned, family-run business based in the U.S. Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a “free-of” list. The company is proud to redefine clean and lead the way in doing beauty better, thoughtfully.
WEBSITE INTERACTION DESIGN IMPROVEMENTS
I applied some principles of UX/UI design to map out user behaviors and actions in order to design a better and more engaging website interface with a completely upgrading visual aesthetic.
Highlight the value of collection since it has the highest conversion rates.
Promote the nail polish products according to seasonal collections
or color palette.
Highlight the quality of the products to establish
Opportunity to introduce
a new product category on the homepage.
Show some of the company's sustainability commitments and reviews from reliable blogs.
PRODUCT LANDING PAGE
PRODUCT IMAGES & VIDEO
Create more engaging Images and Videos to properly show the features of the product.
Add the subscription payment
feature to establish a better touchpoint with loyal customers.
Outline product benefits and
clean ingredients with bullet points/icons.
Add customer reviews and filter button for easy search.
List out all categories on the menu bar making the navigation simple and easy.
NAIL COLOR PAGE
Add related colors swatch feature. So users can see different tones of the same color that they might be interested in without leaving the product page.
Throughout the expansion of Londontown product lines, the marketing assets was confusing and not visually appealing, besides being dull and old-fashioned. Considering this scenario, I focused to recreate all visuals giving a touch of minimalist and making the design more consistent based on the brand messaging.
PEDIKUR FOOT SCRUB & BALM
WEB SITE IMAGES
SOCIAL MEDIA ADS
Working closely with copywriters and marketing members giving visual directions in order to increase brand awareness and revenue through social media ads.
See more examples of other marketing assets which I've designed.
I directed a simple video shooting to introduce the new summer collection through social media channels.
Photo/Video shot on Iphone. and edited on After Effects.
The logo was applied to become simpler, stronger and easier to place in the many platforms of application. The proposal presents neutral shades to bring refinement and expertise to the packaging, also contrasting with the black logo color . The layout system using leaf shapes is easy to be reproduced to different products. The result is a coherent solution that reinforces the brand’s clean commitment and increases the perceived value of the products.