ABOUT THE COMPANY

Londontown is a women-owned, family-run business based in the U.S. Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a “free-of” list. The company is proud to redefine clean and lead the way in doing beauty better, thoughtfully.

NEW WEBSITE DESIGN

Based on principles of UX/UI design I was able to map out some user behaviors and actions in order to design a better and more engaging website interface with a completely upgrading visual aesthetic.

GOALS

Redesign the website in a modern, user-friendly way that also stays true to the brand; Restructure site information architecture, design hierarchy and content.

DESKTOP

Home_Londontown-Website.jpg

MENU NAVIGATION BAR

Home_Londontown-Menu-Navigation.jpg

MOBILE

Home_Londontown-Mobile.jpg

PRODUCT LANDING PAGE

Product_Page.jpg

MARKETING ASSETS - NEW DESIGN APPROACH

Throughout the expansion of Londontown, new categories such as Body Care, Foot Care and Hand Care have been added to the product lines. 

PROBLEM
The way the marketing assets was being created was confusing and not visually appealing, besides being dull and old-fashioned. 

GOALS
01. Recreate all visuals giving a touch of minimalist and making the design more consistent based on the brand messaging.

02. Improve product imagery in order to make the storytelling more powerful and compelLing
.
 

03. Ensure the visual identity is represented across all brand touch points consistently and distinctively.

WEBSITE BANNER

Pedikur-Banner-02.jpg

EMAIL MARKETING

Pedikur-Lauch-Email.jpg

WEB SITE IMAGES

foot-balm-product-website.jpg
foot-scrub-texture.jpg
Lifestyle.jpg

POST CARDS

Pedikur-Post-Card-6x4inch.jpg
Pedikur-back-Post-Card.jpg

SOCIAL MEDIA POSTS

Pedikur-Social-Post.jpg
Pedikur-Media-Post-2.gif
Pedikur-Social-Post-03.jpg

WEBSITE BANNER

Rose Gold Hand Peel-Hero-Banner-Desktop-3000x1000px copy.jpg

EMAIL MARKETING

Rose-Gold-Hand-Peel-Email.jpg

SOCIAL MEDIA ADS

Rose-Gold-IG-Ads.jpg
Rose-Gold-IG-Ads-2.jpg

NEW PACKAGING DESIGN PROPOSAL
 

THE CHALLENGE
To create a visual concept that reinforced the company's clean commitment and also conceiving a luxurious and sophisticated ambiance through different product categories. 

THE SOLUTION
The proposal presents neutral shades to bring refinement and expertise to the packaging, also contrasting with the black logo color. The result is a coherent solution that reinforces brand identity and increases the perceived value of the products. 

Londontown-new-packaging.png
Londontown-box-mockup-01.jpg
product-box-mockup-02.jpg