COMPANY

Uprise Row is a fitness boutique located in New Jersey which offers a variety of group workouts centered around hi-tech indoor rowing machines.

PROJECT

Uprise Row needed help developing a logo and visual identity that matches to their ambitions.

 

Logo was created based on the water flywheel which provides a unique workout experience. The design was kept simple in appearance to improve recognition rates as well as to keep the identity fresh once applied across different marketing channels.

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LANDING PAGE WEBSITE

A landing page was designed to introduce the concept of rowing workout and show the experience of how it feels attending a class and being part of the crew.

 

Call to action buttons were used to lead users to a free class subscription page or see the membership plans.

A platform was integrated to allow users to track and manage better their performances and improvements through the programs.

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