Uprise Row is a fitness boutique located in New Jersey which offers a variety of group workouts centered around hi-tech indoor rowing machines.


Uprise Row needed help developing a logo and visual identity that matches their ambitions.


Logo was created based on the water flywheel which provides a unique workout experience. The design was kept simple in appearance to improve recognition rates as well as to keep the identity fresh once applied across various marketing collateral.


The website was designed to explain as simple as possible how rowing workout works and how it feels like attending a class and being part of the crew.


Call to action buttons were used to lead users to subscribe for a free class or sign up for one of the membership plans.

I also integrated a platform that allows users to track your performance and also helps the fitness boutique having deep insights into the business.