Uprise Row is a fitness boutique located in New Jersey which offers a variety of group workouts centered around hi-tech indoor rowing machines.
Uprise Row needed help developing a logo and visual identity that matches to their ambitions.
Logo was created based on the water flywheel which provides a unique workout experience. The design was kept simple in appearance to improve recognition rates as well as to keep the identity fresh once applied across different marketing channels.
LANDING PAGE WEBSITE
A landing page was designed to introduce the concept of rowing workout and show the experience of how it feels attending a class and being part of the crew.
Call to action buttons were used to lead users to a free class subscription page or see the membership plans.
A platform was integrated to allow users to track and manage better their performances and improvements through the programs.